The Informer : avril 2008

Get Recognized: Submit Your MIXX Awards Entries

2008 MIXX Awards entries are now being accepted. Submit your work to the only juried awards competition that evaluates interactive distinction in both creativity and effectiveness. The submission deadline is Friday, June 20.

Harnessing the Power of Digital Video:
A Multidimensional View

Creativity and innovation in digital video have ignited a revolution—for advertisers, publishers and consumers. As part of its continuing strategy to address the marketplace demands for leveraging the most important interactive technologies, the IAB has formulated a three dimensional digital video approach:

• Digital Video Ad Formats Released for Public Comment
  The IAB released Digital Video Ad Formats Guidelines that address the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. Members of the industry are encouraged to read the proposed guidelines and submit comments here. The comment period ends Friday, May 2. Read more »
  The release of the final guidelines is timed to coincide with the IAB Leadership Forum: Digital Video on May 5 (see below).
• IAB Leadership Forum: Digital Video — Register Today
  Don't miss the opportunity in New York on Monday, May 5, to learn about the power of digital video from such industry leaders as keynote speaker Quincy Smith, President of CBS Interactive, CBS Corporation. In A Tale of Two Screens—Sprint, Suave & "In the Motherhood," David Lang, President, Mindshare Entertainment, and Ted Moon, Director of Digital Media, Sprint Nextel Corporation, will explore the kinds of critical decisions necessary to create innovative, multiple-screen campaigns and explain the metrics required for evaluating success. Read more »
• Digital Video Advertising Overview: Bridging the Knowledge Gaps
  Marketers and agencies can maximize their understanding and use of digital video advertising with A Digital Video Advertising Overview. An informative primer on digital video's metrics, technologies and products, the document provides an overview of the constituents of the video advertising ecosystem, a look at the current state and challenges of the business of video advertising, an explanation of in-stream and in-banner video, and an appendix of definitions and nomenclature commonly used in the platform. Read More »

UGC and Social Media Advertising Overview: Charting the Emerging Landscape

User-generated content and social media are among the most innovative and tangible ways digital media have transformed the advertising experience for consumers and marketers. The IAB has supplied several resources to facilitate success for marketers, agencies and publishers with this new-found consumer influence.

• UGC Platform Status Report
  The UGC Platform Status Report, published by the IAB on April 16, helps marketers, agencies and publishers better understand how user-generated content (UGC) and social media platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and explores case studies of campaigns that have successfully utilized UGC and social media. These platforms come to life at IAB Leadership Forum: User-Generated Content & Social Media on June 2. Read more »
• IAB Leadership Forum: User-Generated Content and Social Media – Register Today
  The explosion of user-generated media and social networking has put the consumer in an unprecedented position of power. However, social media is no longer purely the jurisdiction of that consumer. Explore how the opportunity for conversational marketing and the targeting potential available from the social forum can be leveraged by advertisers to dramatically increase reach, brand awareness and ultimately ROI. Read More »

Upcoming IAB Initiatives Focused on Industry Growth

A full slate of work is planned in the coming months to advance efficiency and accountability and help the marketplace flourish. It includes:

• Revised Ad Unit Guidelines
• Revised Rich Media Guidelines
• Campaign Setup Best Practices
• Interactive E-Business Solutions
• Digital Video: XML Schema

Check www.iab.net over the coming weeks for more details as these projects advance.

Hot Topic — IAB Marketplace:
Ad Networks & Xchanges Recap

The first-ever IAB Marketplace: Ad Networks & Xchanges delivered rich, timely information on one of the most pressing issues facing interactive media to a sold-out crowd on March 31. Designed to respond to marketplace demand for education on networks and exchanges, the event engaged more than 300 interactive industry professionals in a highly topical, controversial and informative event. Read more »

War against the Web (@ The Huffington Post) by Randall Rothenberg, IAB President & CEO.
Read more and provide your feedback here.

The Internet Runs on Ad Billions (@ businessweek.com) by Randall Rothenberg, IAB President & CEO

IAB Annual Meeting, Ecosystem 2.0, videos are now online.

IAB Member Benefit - TRUSTe: Members are eligible for a 10 percent discount on the first year fees for Privacy Seal programs and Trusted Download Program.

Don't miss IAB world-class educational events! Join the IAB mailing list here.

Watch your inbox for more information about these upcoming events. Please go to www.iab.net for regular updates.

May 5, 2008
IAB Leadership Forum:
Digital Video
Roosevelt Hotel, New York, NY

June 2, 2008
IAB Leadership Forum: User-Generated Content & Social Media
Roosevelt Hotel, New York, NY

July 21, 2008
IAB Leadership Forum: Mobile
Roosevelt Hotel, New York, NY

September 22-23, 2008
MIXX Conference, Expo & Awards
Crowne Plaza Hotel Times Square, New York, NY

October 2008
IAB Ad Operations Summit
New York, NY

November 10, 2008
IAB Leadership Forum: Agency Summit
Roosevelt Hotel, New York, NY

November 2008
IAB Audience Measurement Leadership Forum
New York, NY