The Informer : juin 2008

IAB's Rothenberg Testifies on Capitol Hill about How Interactive Advertising Fuels Small Business Growth

Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), testified on Wednesday, June 25, as an expert witness about the critical role that Internet advertising plays for small businesses in the U.S. economy during the U.S. House of Representatives Small Business Committee Subcommittee on Regulations, Healthcare and Trade hearing.

Proposals are currently before the United States Congress and several state legislatures that would severely constrain online advertising. "The IAB believes that the proposed regulations would have a disproportionately negative impact on small publishers whose advertising sales are largely or entirely managed by ad networks, and that government must be prudent in ensuring that no regulation is drawn that would curtail interactive advertising's potential to continue to support small business owners," Rothenberg said. Read more »

Check www.iab.net for press coverage as it ensues.

Small Publishers Get Benefits of IAB Membership — and Mobilize Against Adverse Regulation

Small publishers now have the opportunity to become members of the IAB while gaining a formal environment in which to stand strong against adverse regulation that could hinder their ability to sell or carry advertising. With an introductory rate of $500 a year and special membership benefits that include training programs and Webinars designed exclusively for small publishers, access to IAB networking events around the country, business insurance and protection programs, and membership in IAB's new Small Publisher Committee, this program is available to publishers that sell indirectly, through a network, or directly, and have revenues under $1 million per year. Read more »

New Vice Chair and Six IAB Board of Directors Elected

David J. Moore, who has served the IAB Board of Directors since 2001 and on its Executive Committee since 2005, was elected Vice Chair of the IAB Board. He is Chairman and CEO of 24/7 Real Media, Inc.

Six new IAB Board of Directors have been elected as well. They are:

• Lynda Clarizio, President, AOL/Platform A
• Cesar Conde, EVP & Chief Strategy Officer, Univision
• Greg D'Alba, EVP & Chief Operating Officer, CNN Advertising Sales
• Christopher Ma, Vice President, The Washington Post Company
• Gordon McLeod, President, The Wall Street Journal Digital Network
• Joseph Rosenbaum, Partner, Reed Smith LLP (Secretary, ex-officio)

Lynda Clarizio was also elected to the Executive Committee. Joseph Rosenbaum will be an ex-officio member of the Executive Committee. Read more »

MIXX Awards: Earn Recognition for Creativity and Effectiveness

You have one more week to finalize your MIXX Awards submissions. Due to overwhelming response, the deadline has been extended until Thursday, July 3. Are you ready to join the impressive list of interactive advertising's most coveted award winners? Submit today »

Internet Advertising Revenues Up 18.2% YOY, $5.8 Billion for Q1 2008

The recently published Internet Advertising Revenue Report, conducted by PricewaterhouseCoopers, shows Q1 2008 revenues increased 18.2 percent over the same period in 2007, reaching $5.8 billion. This represents the second highest quarter ever recorded, after Q4 2007's $5.9 billion. Read more »

Take Your Message Mobile. Register for the Next IAB Leadership Forum, July 21

Early-bird registration closes tomorrow, Friday, June 27, for IAB Leadership Forum: Mobile. This is a must attend event for anyone considering mobile as a way to expand consumer reach. Investigate the impact the mobile channel can have on your cross-media campaigns, interactive budgets and final results with industry leaders and innovators. A limited number of complimentary passes are available for qualified brand marketers and ad agency executives. Register today.

Register Now for MIXX Conference & Expo 2.8

Leslie Moonves. Charlie Rose. Clay Shirky. These are just a few of the industry leaders who will take the stage on September 22 and 23 in New York at MIXX, the official interactive event of Advertising Week. Join them, other exceptional industry speakers, and brand marketers, ad agency executives and media moguls as we explore creativity, invention and reinvention in the digital landscape.
Register today.

Hear IAB Leaders Speak At Upcoming ContextWeb Event

Industry leaders, including Wenda Harris Millard, Co-CEO and President of Media, Martha Stewart Living Omnimedia and IAB Chair, and Randall Rothenberg, IAB President & CEO, will discuss strategies to grow online ad revenues without relinquishing brand control at an upcoming ContextWeb event. Don't miss "The Next Big Thing: How Publishers Are Taking Back Control of Their Brands with Scalable and Profitable Online Advertising Strategies" on Wednesday, July 9, 8:00-10:00am, The Yale Club, NYC. Read more »
RSVP to cwevents2@contextweb.com.

Understand Digital Video In-Stream Ad Metrics Definitions

The types of metrics reported for digital video vary depending on the kind of video ad formats executed within each campaign—making consistent measurement across different media partners difficult. To ease this challenge, the IAB released Digital Video In-Steam Ad Metrics Definitions to standardize commonly used terms. The document focuses on linear video ads with or without companion ads, linear video interactive ads, non-linear overlay ads and non-linear non-overlay ads. Read more »

Is Your Audience Listening? User-Generated Content & Social Media

Consumers took center stage at the IAB Leadership Forum: User-Generated Content & Social Media on June 2 in New York. Keynote speaker Seth Goldstein, CEO and co-founder, SocialMedia.com, started the day providing a taxonomy of social media. From there, the day progressed to metrics, conversational marketing and app-vertising, providing a complete overview of the expanding social media space. Read more and watch video clips »

Learn more about these expanding platforms with the IAB UGC, Social Media and Advertising Overview.