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Summer Adtech Virtual Event - Mediarithmics vous invite à ses panels

29.06.2020

A l'occasion du Summer Adtech Virtual Event,  Mediarithmics vous invite à ses 2 panels.

Panel 1 - Lundi 29 juin de 15 à 16h

Play like GAFA's in Data: how leading publishers keep the control of their Data and build a comprehensive value proposition.

There are multiple reasons why the GAFA capture most of the digital There are a multiple reasons why the GAFA capture most of the digital market growth, starting with their ability to outperform the market by leveraging user intent at scale.
In this era of Data Marketing, publishers who want to join the A-league need to deepen their understanding of user data and maximize the value of their 1st party data to build the most profitable and scalable proposition for advertisers.
As a fully open and integrated Data Marketing Platform helping premium publishers and Alliances, Mediarithmics’ panel will go through some of the market’s best practices which will soon become the norm.

Speakers

  • Grégoire Fremiot - CRO of Mediarithmics
  • Arnaud Créput - CEO of Smart
  • Alexandra Wright - Digital Programmatic Lead at Channel 4 

    Arnaud Créput - CEO of Smart

Moderator

  • Phil Raby - Advisor

S'inscrire au panel

 

Panel 2 - Mardi 30 juin de 14h à 15h 

With the end of 3rd party cookie, how Media Publishers should refine their strategy and adapt their tech stack?

Is it the end of data monetization? How should Media Publishers prepare for the “cookieless world”? What strategy should Publishers adopt to get to know their audience better, incentivize user login & promote new ways of targeting?
Media Publishers must address these topics right now in be on the front foot. Publishers need to rethink their technology stack in order to take advantage of the last few months with third party cookies and make the most of logged in users data.
Mediarithmics’ experts and customers will share their vision on the impact of Google’s announcement, how Mediarithmics’ data-marketing platform helps preparing for this shift, and also discuss business & technical opportunities for the market.

Speakers

  • Grégoire Fremiot - CRO of Mediarithmics
  • Fabien Magalon - Managing Director at Alliance Gravity Data Media
  • Emeric Trossat - Head of Data at Webedia


Moderator

  • Phil Raby - Advisor

S'inscrire au panel

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