IAB Tech Lab Workshop
RUBICON PROJECT is running a workshop at the AdTech Summit 2019 :
Identity & why it matters to Buyers and Sellers
With Tom Kershaw, CTO, Rubicon Project
Who is Rubicon Project?
Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute tens of billions of advertising transactions each month. Rubicon Project is an independent, publicly traded company (NYSE:RUBI) headquartered in Los Angeles, California.
Why are you participating in the IAB AdTech Summit?
AdTech Summit is a tentpole industry event for the French market and its timing towards the end of the year sets up the conversations for 2020 between buyers, sellers and tech companies. This can be galvanising and it's also very important to see the trends and general sentiment coming out of the AdTech Summit, as it gives us a nice temperature check on where we are at and how we align with our partners and peers.
What is the subject of your workshop session & your core message ?
Our workshop is entitled "Identity and Data," two of the most important topics in the industry right now. Ultimately, we want to explore the notion that in order for the industry to successfully surmount the issues around both Identity and Data, we need to work as a collective community. And for the first time ever, adtech’s independent players are really embracing a powerful idea: Collaboration makes us stronger.
Identity 2020: What Evolution ?
Identity is poised to make some truly big moves in 2020. As it stands, we are still in the era of third party cookies, but this is going to come to an end soon - and we need to be ready for that. There are a number of great solutions out there which are approaching the challenge from different angles - 1st party identifiers, Browser IDs, single sign-on, contextual - but again, the entirety of this disruption to the ways in which digital advertising is transacted represents a massive opportunity for the ecosystem to collectively band together and recognise that the methods used need to be open, above board, and transparent for all.