IAB Tech Lab Workshop - Index Exchange
Index Exchange is running a workshop at the AdTech Summit 2019 : « Efforts Towards Data Transparency Standards in The Digital Advertising Ecosystem »
With Augustin Decré, Managing Director, Southern Europe, Index Exchange
Who is Index Exchange ?
We’re a global advertising marketplace where premium digital media companies sell their ad impressions with accountability and in real time. Built on the pillars of neutrality, openness, and the most reliable technology, we’re the ad exchange that media companies and marketers trust.
Why participating to the AdTech Summit 2019?
AdTech Summit is the one of the main event for the digital advertising industry in Southern Europe and we’re glad to work closely with IAB TechLab and IAB France on it.
What is the subject of your workshop session? (core message you want to deliver through this participation as a sponsor)
Our workshop will focus on data transparency and new standards. Transference is an essential concept for the good development of the digital advertising ecosystem. Beyond transparency, we favor accountability, which means that all industry players must be accountable for their actions.
Data transparency 2020: Evolution ?
In today's ecosystem, there are more insights and decisions about consumers being made opaquely by algorithms, powered by consumer data, than ever before. As it stands now, consumers don’t have control over these decisions and rarely understand them. Because of this, changes are being implemented that are impacting the digital advertising ecosystem immensely, which is definitely going to change the game as we head into 2020.