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Global Figures for mobile advertising revenues 2012 revealed

Tremendous upswings in North America & Western Europe drive mobile momentum

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed today their global figures for mobile advertising revenue leaped a massive 82.8% to €6.9bn ($8.9bn) in 2012 from €3.8bn ($5.3bn) in 2011.

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