Investissements publicitaires européens 2012

Version complète de l'Adex IAB Europe 2012. Chiffres, analyse et commentaires

IAB Europe, in association with IHS has launched the AdEx Benchmark 2012 report, the definitive guide to online advertising spend across Europe. This year the report revealed outstanding results for online advertising with an overall growth of 11.5% despite the toughest economic climate for the broader advertising market since 2009.

Online advertising spend managed to surpass newspaper advertising investment for the first time, as a result becoming the second biggest media category in Europe and attracting one-in-every-four advertising Euros.