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Adtech Summit powered by IAB France [EN]

30.11.2018

Turning Paris into the AdTech Capital of the World for a day!

On November 30th, from 8:30am to 5pm at the Palais de Tokyo in Paris, the Interactive Advertising Bureau France will organize a new summit dedicated to the digital advertising ecosystem and its technologies, in partnership with the IAB Tech Lab. The Tech Lab is an independent international organization, branch of IAB, which forges the international standards of digital advertising.

IAB France aims to build on its international network and the sum of the expertise of its members and partners to explore the major themes of innovation in digital advertising that will define 2019.

The AdTech Summit powered by IAB France will follow a stimulating series of interviews, keynotes, panels and exclusive workshops. Leaders and experts of digital advertising, its technologies and its regulation, will intervene to share their operational vision on the major issues of their work.

   Registration

 

Programme

  Learn more about our speakers

 

8:30

Welcome & registration

 

9:00

Introduction

  • Frédéric Olivennes, President, IAB France

Keynote - Why the industry needs standards

  • Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab

 

9:30

Panel - How standards benefit advertisers’ need for transparency & trust

  • Mathieu Morgensztern, CEO, Group M France and WPP France
  • Sylvia Tassan Toffola, Vice President, TF1 Publicité - President of SRI
  • Jean-Luc Chetrit, Managing Director, UDA

 

10:00

Interview - Standards for better advertising

  • Olivier Von Wersch, Coalition for Better Ads

10:15

Keynote - How is Digital Advertising spending going to evolve?

  • Denis Gaucher, CEO, Kantar Media France
  • Townsend Feehan, CEO, IAB Europe

 

10:30

Panel - Building the market of tomorrow

  • Gautier Picquet, CEO, Publicis Media France
  • François Costa de Beauregard, Managing Director France, Criteo
  • Emmanuel Alix, Vice President of GESTE and CTO, L'Equipe
  • Quentin Delobelle, Marketing Communication and Creation Manager, Orange

 

11:10

Keynote - Standardized Identity: Why You Should Care  

  • Sam Tingleff, CTO, IAB Tech Lab
  • Mathieu Roche, CEO, ID5

 

11:30

Keynote - GDPR and competition law: mutual impacts

  • Isabelle de Silva, President, French Competition Authority

 

11:45

Panel - Consequences of GDPR on the market

  • Adrien Thil, Head of Corporate Development, Smart
  • Franck Pantel, Director of Operations, Leboncoin
  • Sabrina Bouguessa, General Counsel and DPO, Teads

 

11:45 - Workshop

Workshop - Future of the Supply Chain 

  • Jennifer Derke, Director of Product, Programmatic/ Automation, IAB Tech Lab
  • James Prudhomme, Head of International, Index Exchange

 

12:15

Interview - ePrivacy: what to expect?  

  • Etienne Drouard, Lawyer
  • Jacques Serris, Conseil Général de l'Economie

 

12:30

Keynote - A fair access to data  

  • Sébastien Soriano, President, ARCEP (French Telecom Authority)

 

12:50

Lunch / Exhibition

Andreas Hachulla Digital Drawings Exhibition
#Digitaldrawings

Hachulla’s digital drawings are made during his strolls through Berlin’s clubbing and night life. In most clubs, where the sound architecture is composed of a system of samples and copies, taking photographs is prohibited. Hachulla uses his mobile phone as a sketchbook and records his impressions of the club scene in drawings. Fleeting elements, such as the flashes of light that reveal the architecture for a fraction of a second, are of precisely the same interest to him as the architecture itself. The mobile drawing app simulates both the properties of drawing instruments and the artist’s/user’s style. Within the exhibition, Andreas Hachulla’s series represents a post-digital artistic practice that, while not based on the digital, is impossible without digital technology connections.

 

14:00

Panel - Display, video, audio, OTT : towards an all-programmatic world?  

  • Mark Timlin, Programmatic Trading Manager, BBC Worldwide 
  • Simon Baker, Head of Digital & Programmatic EMEA, Bloomberg 


14:00 - Workshop

Workshop - Ads.txt and Ads.cert State of Play and Future Evolutions 

  • Jennifer Derke, Director of Product, Programmatic/ Automation, IAB Tech Lab
  • David Pironon, Chief Programmatic Officer, S4M
  • Julien Delhommeau, Senior Solution Consultant, AppNexus


14:30

Keynote - AI: tomorrow's trader?  

  • Rémi Lemonnier, Co-founder, Scibids

 

14:45

Panel - How will data drive the change from personalization to predictive marketing?  

  • Mathieu Rampant, Digital Strategy Manager, Paramount
  • Paul Colas, Data Marketing Director, Artefact
  • Valerie Pernelle, Corporate Head of Data & Analytics, Groupe Renault


14:55 - Workshop

Workshop - VAST 4.1 and Beyond: Programmatic Video in 2019

  • Jennifer Derke, Director of Product, Programmatic/ Automation, IAB Tech Lab
  • Tim De Pauw, Head of Engineering, Zentrick
  • Glenn Perera, Product Management Director, EMEA, Integral Ad Science
  • Michael Tuminello​, VP, Solutions and Partnerships, Innovid

 

15:15

Keynote - Unibail’s drive-to-store and digital-in-store strategy

  • Nelly Pais Pereira, Head of Data & Insights Europe et Head of Marketing France, Unibail-Rodamco-Westfield

 

15:30

Panel - Is mobile the missing link between the offline and the online worlds?

Moderator: Jérôme Bouteiller - Mobile Marketing Association France

  • Nicolas Rieul, Board member IAB France and Global Chief Strategy & Marketing Officer, S4M 
  • Brice Renvoizé, Digital & Experience Manager, SEAT France 
  • Kaoutar Benazzi, Director, Havas Programmatic Hub

 

16:00

Interview -  How digital is transforming retail

  • Cyril Bourgois, Head of Strategy, Digital Transformation and Innovation, Groupe Casino

 

16:15 - Workshop

Workshop - Technical Evolution of the Transparency and Consent Framework 

  • Jennifer Derke, Director of Product, Programmatic/ Automation, IAB Tech Lab
  • Heinz Baumann​, Group Manager Publisher Engineering, Quantcast

 

16:15

Panel - Voice as the future of consumer interactions

  • Loic de Saint Andrieu, Mobile Evangelist, Google
  • Pascal Lannoo, Digital Customer Experience Director, Oui.sncf
  • Claire Dutoit, Customer Marketing Director, Boursorama

 

16:45

Interview - Advertising and data protection: what challenges?

  • Jean Lessi, Secretary General, CNIL (French National Data Protection Authority)

17:00

Conclusion

  • Véronique Pican, VP, IAB France

 

 

 

Each session will be led by Sébastien Couasnon (BFM) or Nicolas Jaimes (Journal du Net)

  Learn more about our speakers

   Registration

 

WORKSHOPS

Workshops hosted by IAB Tech Lab

11:45

Future of the Supply Chain

Interactive discussion of current problems within the supply chain, and identification of solutions strategies. Participants will learn how new tech, like OpenRTB 3.0, provides transparency, trust, and better signals for the future of programmatic supply chain.

14:00

Ads.txt and Ads.cert State of Play and Future Evolutions

This workshop will uncover the history of development of anti-fraud technical initiatives ads.txt and ads.cert, and expose the future directions for these authorization and authentication initiatives.

14:55

VAST 4.1 and Beyond: Programmatic Video in 2019

How new video formats, user experiences, and standards will change with the market in the next year and beyond.

16:15

Technical Evolution of the Transparency and Consent Framework

In this presentation and interactive discussion, discover the complexities of technology development for the Transparency and Consent Framework. Engage IAB Tech Lab and supporting members like Quantcast with questions about implementation or upcoming technical enhancements and features. 

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