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IAB Europe Consumer benefits : McKinsey & Company study commissioned by IAB Europe demonstrates the value internet users receive from free services for the first time

Advertising-supported web services to deliver €100 billion in value to consumers in 2010, rising to €190bn by 2015.

Document(s) à télécharger

  • NomCP IAB Europe Etude McKINSEY Consummer benefits
    Poids152.21 Ko
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